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| Home >> Pay Per Click Management |
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| Till recently, Internet did not have much to offer for the newbie entrepreneur. The organic search engine optimization (SEO) helped those who had long been associated with their business and had a good online presence. But, if you consider a new business in the market, how would you propose to get it recognized in the search engines? |
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To get noticed in a new market, a good Internet marketing strategy can be a sure hit. Here's where Pay-per-Click (PPC) adverts show you the way with its powerful advertisement rules to attract huge chunks of traffic. Moreover, if you are looking for some means to reduce the cost of your products without decreasing promotional campaigns, PPC is the best answer for you. As PPC invites target audiences who are primarily interested in becoming customers, you also boost the conversion rate.
But, before you see success, there is a lot to do. First, constant monitoring, altering, and editing of the adverts are a must. A normal PPC management process would include the following chapters: |
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Keyword Analysis |
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Keyword Testing |
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Reporting Tools Management |
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Refinement and alteration of the campaign |
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| And, we keep a track on how the Link Exchange program is progressing regularly. |
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Get a better Click through Rate (CTR) |
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Implement marketing strategy that suits your business |
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Get more target audience to your website |
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Improve conversion rate |
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Target better locations or geographical areas as per your choice |
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Get a detailed account of PPC campaign |
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| And, experience an affordable and successful method to market your products or services in the online media. |
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| We offer a number of PPC services from start-to-finish to ensure that you get the best possible advantage with your online presence in the market. Take a look at the PPC services and analyse how well it would suit your website: . |
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Business analysis |
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Competition in the market |
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Understanding customer profile |
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Research Competitors Ads |
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Keyword Analysis and Selection |
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Highlight cost effective keywords and phrases |
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Avoid too-much competitive Keywords |
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PPC Ad Development |
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Targeted pay per click advertising |
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Pay only for the clicks you receive |
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Set the max price you are willing to pay per click |
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Landing Page analysis |
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Make your Ad Groups Targeted to the Landing Page |
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PPC Account Manager |
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Review and Analyze your Ads Performance Overtime |
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PPC reports per month |
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Refine your Ad groups to Focus on High Performers |
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Look at the Bottom line |
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| A good research on number of PPC ads that are published on the net can give a lot of clues on PPC success. Here's the list of activities done in this section: |
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Analyzing competitor's adverts |
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Examining the landing page and its position |
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Reviewing keywords |
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Selecting Keywords |
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Target better locations or geographical areas as per your choice |
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Get a detailed account of PPC campaign |
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| And monitoring the campaign throughout can be a successful way of edging ahead of the competitors. Tools are available in the Internet that states the exact keywords or phrases used by the competitor, its bidding details, and similar PPC advert information. |
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| Keyword analysis is perhaps the most critical part of PPC campaign. The research would be based on the following criteria: |
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Keywords which are broadly similar |
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Exact phrases |
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Exact keywords |
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Negative keywords |
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| With regular monitoring of these keywords' popularity in the market. Also, we help you to curtail the price of your keywords. An expensive keyword would eat away the profit you earn! On the other hand, keywords with high-search volumes can again take a chunk of your earning. So, keeping these factors in mind, we find the optimum keywords for you. |
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| The content part is the backbone of the PPC campaign. It should convey correct information that is not stuffed with fluff up written material. A misleading ad can have adverse effect on sales and promotions. We help you to zero in on the text of the advert, keeping in mind the following points: |
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Limiting the ad to maximum amount you can give for the PPC promotion |
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Targeting audience who would be inclined to be customers |
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Using keywords and text that is accurate and without fluff |
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Negative keywords |
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| What happens when a user wants to check a PPC ad? He clicks the PPC advert and is directed to the landing page - a page which highlights what he wants to know or do as soon as he clicks the ad. This page necessarily does not have to be the home page. It can very well be the "specification page" or "contact us" page. In a nutshell, a landing page of a PPC campaign rules the roost. Here's what we do while analyzing a landing page of a PPC promotion: |
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Categorize the PPC advert |
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Create a special landing page to cater to the advert |
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Encourage user to "do" an activity in the targeted landing page |
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Increase the conversion of leads to actual sales |
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| And, help in reducing the bounce back rate or a wasted click, as this would only increase your cost unnecessarily. |
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| We offer a dedicated PPC Account Manager to monitor the campaign round-the-clock. As PPC promotions show results in no time, we instantly keep a check at the traffic flow, conversion rates, click-per-rate, etc. Here are some services we provide in this section: |
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Monitor the Ad Performance Overtime at least once a day |
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Provide a comprehensive report on the progress of the campaign every month |
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Edit content, change landing page, or marketing moves to get the best yield |
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Review and analyze the bottom line and fix the flaws in the promotion |
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Analyze various frauds - such as Click-Fraud, etc. |
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| We are approachable at all times. Just ping us or write to us if you have any issues during the campaign. |
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